Do you serve small to medium companies in a specific niche with new websites? And do you often get the question about how you can help with SEO? We might be the partner you are looking for. 

Internal vs. External SEO

As a website builder, delivering SEO-proof websites that are fast, mobile-friendly and UX-friendly is your core business. Using handy plugins that check a blog or page on SEO scores and create internal links, is a valuable service that you can easily offer. But what about the backlinks to build a local SEO presence? 

External relevant backlinks from various sources

Your clients are carpenters, plumbers, hairdressers and construction companies. They don’t want to dominate the search results for the whole Netherlands, just local. You may have considered setting up a link wheel where one customer links to another, but luckily, you decided to read further. For Google, it’s quite easy. Links from the same IP-range just don’t matter that much. You’ll need monthly backlinks from various sources that are relevant: from the right niche and local.

The backlink subscription for local presence

If you looked into building backlinks yourself, you will have learned that the challenge with backlinking is getting enough relevant backlinks that actually help the customer. Usually, the customers and their niches vary, so that a steady stream of relevant links can be provided through link exchanges and purchases on sites like Blossomyourcontent.eu. It gets more complicated when one customer has multiple sites in the same niche: you don’t want to create exactly the same link profile. Because when a great link opportunity comes along, which site will get it?

The challenge with backlinking is getting enough relevant backlinks that actually help the customer. Usually, the customers and their niches vary, so that a steady stream of relevant links can be provided through link exchanges and purchases. It gets more difficult when one customer has multiple sites in the same niche: you don’t want to create exactly the same link profile. If a great link opportunity comes along, which site will get it? When you sell backlink subscriptions for niche companies, you need to find a way to scale. 

Even if you have between 5 and 8 new clients per month and offer either 5 or 10 backlinks a month, this will grow to 500 backlinks a month within only 10 months.   Not only is overlap in the link profile unavoidable, but the big question is also how to realize a growing number of links with the usual linking techniques. The range of link partners in the construction industry in the Netherlands is limited (0% to 10% of all options fall under the construction industry for example), so you have to find more and more partners for exchange and purchase. That takes more and more time. Without a thorough approach, the quality will plummet.

The long-term partnership that works

The solution for this challenge is to create more options on the go. While home pages are set up relatively quickly compared to content sites with partner links, they both require content and their own link-building profile. This investment in time and costs can only be made when clients sign on for a yearly link-building subscription. 

The Blossom your Content approach

• White label back-link subscription for a year at an interesting discount;
• Also works for a growing number of clients in the same niche or area;
• Relevance depending on the number of keywords per customer. The more keywords, the more flexibility;
• Backlinks from directories, homepages and partner sites that are build via link exchange, partners and the creation of new sites;
• Monthly report done by Blossom your Content on your behalf, with the links build and the progress made in Google;
• Customer questions and requests for advice are answered by your company. This allows us to focus primarily on creating valuable backlinks for a great price for your clients. 

Once the client is boarded, you’ll get a margin every month without doing any of the work.
Is the kind of partnership for backlink subscriptions that you are looking for?