Google My Business has been expanded with posts: Google Posts. This allows you to show a targeted message in Google’s search results, for an offer, announcement or vacancy. You only need access control to your Google My Business profile. Tycoon Media has created a super handy tool for this to manage your Google Posts from WordPress. In this blog we will go into detail about Google Posts and this free WordPress plugin for Google My Business.
Example from Google My Business
Google My Business is Google’s business listing. They don’t need permission to do that. Google collects all kinds of data, especially Google reviews, and shows it to visitors. The three main reasons to claim your Google My Business listing are:
Convinced? Claim your Google My Business listing.
As of June 22, 2017, every Google My Business listing has the ability to post Google Posts. Google Posts are shown in the search results and on Google Maps, and companies get the opportunity to show their own message to each visitor directly at the top of Google.
A Google Post is a message that appears with the business listing in search results and on Google Maps. This is created in Google My Business, and consists of a description, an image and a link. A Google Post has a limited shelf life, by default one week, can be extended and runs until the set date for events. Google Posts are used for promotions, events, downloads such as white papers, important news, special offers and limited availability.
Please note! After publication, you can still edit or delete the Googlepost.
The social media intern will now say: nice! Another new tool to play with. And the busy entrepreneur or self-employed person who starts every day with a laundry list of tasks sees another one coming. What exactly can you do with Google Posts and how do you use this smartly as a company? We give you seven practical tips:
Ideally, you use Google Posts like your other social media, where you regularly make yourself heard. So add Google Posts to your social media list and run it regularly. Or do ithe other way around: think of it as a free campaign tool that you can consider when you have something to say. Such as putting that vacancy away broadly, before you engage an online recruitment agency.
Koen from Tycoon Media saw the potential of Google Posts, but also the challenge. Where you have all kinds of publishing tools for your social media such as Hootsuite or Tweetdesk, for Google My Business posts you have to log in and click through every time. Google is not a social media company after all,(Google Plus has flopped after all) and you notice that in something as simple as not being able to schedule messages or managing them for all your locations via one central tool.
With his free WordPress plugin Post to Google My Business Koen offers:
Reason enough to try out the free version. In addition, Koen also offers a paid version that saves time and offers more commercial possibilities:
In short, everything to use Google Posts in Google My Business as a serious marketing channel. Check Koen’s site here for all options, price and support.