E-commerce in the Netherlands: the 5 key figures every webshop owner should know 

E-commerce in the Netherlands has grown significantly in recent years, with both B2B and B2C sales seeing significant increases. As online shopping becomes increasingly popular among Dutch consumers and businesses, it’s important to understand the key figures that define the e-commerce market in the Netherlands. Especially if you are looking to grow your Dutch e-commerce revenue. 

1. B2C e-commerce in the Netherlands is worth over €24 billion 

According to recent statistics, the value of B2C e-commerce in the Netherlands is over €24 billion, making it one of the largest e-commerce markets in Europe. The average Dutch consumer spends approximately €1,200 per year on online purchases, making them some of the biggest online shoppers in the world. 


2. B2B e-commerce is expected to reach €178 billion by the end of 2022 

B2B e-commerce is also thriving in the Netherlands, with the value of B2B e-commerce expected to reach €178 billion by the end of 2022. This growth is being driven by the increasing number of businesses that are using online platforms to buy and sell goods and services, in order to make their operations more efficient and save time and money. 

3. The Dutch government has invested over €250 million in e-commerce infrastructure 

The Dutch government has also played a role in supporting the growth of e-commerce in the country. In recent years, the government has invested over €250 million in initiatives to help businesses get started with e-commerce, including grants and loans to help develop online presences. In addition, the government has invested in infrastructure to support e-commerce, such as improving logistics networks and expanding digital payment systems. This has helped to make it easier for businesses to sell and deliver goods and services to their customers and has contributed to the growth of e-commerce in the Netherlands. 

4. The use of AI in e-commerce is on the rise 

One of the key trends in the Dutch e-commerce market is the increasing use of artificial intelligence (AI) technology. Many e-commerce companies are using AI to personalize the shopping experience for consumers, and this is expected to become even more widespread in the future. This is making it easier for businesses to understand their customers’ needs and preferences and offer more tailored products and services. The result is personalization at scale.  

5. The rise of mobile shopping is continuing 

The growth of e-commerce in the Netherlands has been driven in part by the increasing popularity of mobile shopping. More and more consumers are using their smartphones and tablets to shop online, and this trend is expected to continue in the future. This is creating new opportunities for businesses to reach customers through mobile-optimized websites and apps. 

These key figures highlight the significant growth and potential of e-commerce in the Netherlands. As the country’s e-commerce market continues to evolve, Dutch businesses and consumers will have access to more convenient, flexible, and affordable ways to buy and sell goods and services online. 

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