Many people may think that the price and quality of the products sold are the primary factors determining the sales of an online store. However, there are several other aspects that also influence the online revenue of an online store, one of which is user experience or UX. So, if you want to thrive in the competitive world of online stores today, you must pay more attention to the user experience of your online store. The following are four reasons why user experience in your online store can impact your online revenue from sales.
First impressions matter
One of the most obvious reasons why user experience is essential for your online store is because first impressions matter. Just as people judge a house when they enter it, visitors to your online store will start forming opinions from the moment they open your website. If they have a negative impression due to the poor design of your online store’s website, they may be reluctant to continue or revisit it. To avoid this, you should strive to make your online store as attractive as possible. In this case, hiring a professional web designer with a good taste and experience in designing profitable websites for online stores in the same niche is a wise idea.
Navigation and accessibility influence conversions
Another reason why user experience can affect the online revenue of your online store is that navigation and accessibility influence conversions. People who visit an online store are likely to search for the goods they need and want to buy. However, sometimes they end up not making a purchase due to the website’s difficulty in navigation. For example, they might struggle to find the items they are looking for due to the absence of item categories. Therefore, you should strive to make your website as user-friendly and easy to navigate as possible. You can determine whether your online store website is already user-friendly by testing it yourself.
Mobile-friendly design is essential
The next reason why user experience has a great impact on your online revenue is because mobile-friendly design is essential. This is because In this modern era, most people access everything on the internet using their smartphones. So, if you have to choose between optimizing your online store website for desktop or mobile devices, then you obviously have to choose optimization for mobile devices. However, it’s always a good idea to provide both modes (desktop and mobile) for convenience if you have the resources to do so. But if you have to optimize your website for mobile devices only, then there are several things you can do. For example, you have to make the fonts and pictures of your products bigger and optimize your website for portrait orientation.
Page load speed affects bounce rates
The last reason how user experience can affect your online store revenue is that page load speed influences bounce rates. Waiting is something that everyone dislikes, especially when they have to wait for something they really need, such as when visiting an online store website to make a purchase. So, if your potential customers encounter difficulties accessing your website due to slow load speeds, they are likely to bounce back and search for another website that also offers what they need. To ensure that such a situation doesn’t occur, you should optimize your website’s performance by compressing images, minifying code, leveraging caching techniques, and so on.
